10 Best Mailchimp Alternatives For Successful Email Marketing

Looking for the best Mailchimp alternatives?

Mailchimp was once the gold standard in ESPs (email service providers).

Its appeal? Making email marketing feel almost effortless. With friendly price tags and a straightforward approach, businesses of all sizes, including bloggers and online stores, queued up for the marketing automation tool.

But change is inevitable. And as Mailchimp’s pricing took a new turn, some users began finding alternatives.

If you’re in that same boat, we’ve compiled a list of the Top 10 Mailchimp Alternatives for you.

Let’s get into it: 

1. ActiveCampaign: Best For Advanced Automation


ActiveCampaign focuses on efficiency. This platform lets you achieve email marketing goals with fewer emails, but its true strength lies in its advanced automation features. You can design intricate email sequences and decide the exact timing for each one.

Plus, every plan offers unlimited emails.

The platform’s edge over Mailchimp becomes evident in email sequence automation. Want to tag users based on actions? It’s there. Need to run A/B tests? It’s ready. Complex timed automations? Check.

Moreover, their CRM system is robust, consistently introducing new features. They’ve brought in live chat for websites and “site messages” for tailored web content. These features make capturing subscribers or running lead campaigns way more effective.

Key features:

  • Comprehensive campaign and automation reports to keep users informed
  • Individual customer analytics and scoring for granular insights
  • Signup and popup forms to capture customer information

Pros & Cons


  • High deliverability

  • Excellent testing features

  • Over 500 pre-built automations

  • Free migration from Mailchimp


  • Short free trial

  • No landing page builder

  • Limited support hours

ActiveCampaign’s pricing starts at $29/month for their Lite plan. You can upgrade to their Plus plan for $49/month or the Professional plan for $149/month to add more users and access advanced features.


AWeber is a Mailchimp alternative that stands out in personalization and flexibility. Its customization tools let businesses craft emails that truly resonate with their audience.

Another strength of AWeber is its adaptability. For those venturing into e-commerce, AWeber’s compatibility is impressive. It effortlessly pairs with popular platforms, including Magento and Shopify, making e-commerce outreach smoother.

In terms of features, AWeber offers a wide range that can compete with the best.

There’s a commendable list of tools, from autoresponders to a rich template library. For those who prefer more control, AWeber provides HTML options to tweak designs. All of these options are at your disposal with an affordable price tag.

And so, for businesses desiring a cost-effective, feature-rich email marketing software, AWeber holds its ground well against competitors.

Key features:

  • Email marketing automation for hands-free nurturing
  • Landing page editor for design creation
  • Web push notifications and signup forms for optimization

Pros & Cons



AWeber has a free plan with 3,000 emails per month. Premium packages start at $12.50/month for their Lite and $20.00/month for the Plus plan.

If you want hands-on insight into this tool, check out our AWeber Review: Is It The Best Email Marketing Tool For Small Businesses?

3. HubSpot: Top Premium Option


HubSpot is the go-to alternative for most businesses as it seamlessly blends marketing automation, email, and CRM for powerful growth.

Using HubSpot, you can analyze the direct impact of your marketing on every stage of the customer journey. It stands as a compelling alternative to Mailchimp for those needing advanced functionalities.

Beyond its intuitive drag-and-drop email builder and customizable templates, HubSpot offers an array of optimization features.

But what really sets HubSpot apart is its integration of email marketing services with CRM and automation tools. 

Drawing from the data in the CRM, you can design personalized email campaigns for each contact. Moreover, its ability to apply conditional logic in automated email sequences ensures every contact receives content aligned with their unique brand interaction.

Key features:

  • Customizable templates for diverse email campaigns
  • Marketing automation, like workflows to trigger sales activity
  • A/B testing for finding the best version of newsletters/campaigns
  • Easy-to-grasp analytics with click maps and intuitive charts

Pros & Cons


  • All-in-one solution

  • Simple to navigate

  • Learning resources

  • Many free features


  • No A/B testing on lower plans

  • Paid features are expensive

  • Automation has a learning curve

HubSpot has a free plan with capacity for 2,000 emails per month. You can get full access to their Marketing suite with a Starter Plan costing $18/month and a Professional Plan at $800/month.

4. Brevo: Best For CRM


Brevo is another practical and user-friendly alternative to Mailchimp. Its setup is quick and easy, and their contact management is versatile. Users often praise its attractive email templates.

So, what makes Brevo distinct? It has a strong email delivery system. With this tool, you can be sure your messages will land in the recipient’s inbox. Plus, every Brevo plan includes essentials like order confirmations and password resets. In comparison, Mailchimp treats these as paid extras.

Adding to its appeal, the software lets you set up marketing automations and SMS marketing without hassle. There’s no need to set up an online store like with Mailchimp for SMS.

You can also take advantage of high-quality templates, list segmentation, and other advanced features on most of its plans. 

Key features:

  • Unique shared inbox that lets you view cross-channel communications with subscribers
  • CRM tools to nurture and streamline customer relationships
  • Landing page builder to design conversion-focused pages
  • Segmentation and personalization for tailored email campaigns

Pros & Cons



  • Basic analytics on lower plans

  • No landing page tool on free plan

  • Logo removal requires add-on

Brevo offers a free plan that lets you send up to 300 emails per day. Starter plan begins at $25/month and the Business plan starts at $65/month.

5. GetResponse: Most User-Friendly Option


GetResponse is another solid substitute for Mailchimp. The platform’s user-friendly interface makes it easy for newcomers to get started. Businesses can easily craft a consistent brand voice rather than reinventing the wheel with each email campaign.

GetResponse also makes it easy to transition from Mailchimp. You get an intuitive landing page builder, various opt-in forms, and a mobile-responsive design to improve conversion rates. 

Moreover, GetResponse’s new Autofunnel feature makes creating, optimizing, and managing full-fledged marketing funnels easy.

Plus, the platform offers advanced segmentation options, a robust CRM, and integrations for popular business apps.

Key features:

  • A/B split testing for up to five variations
  • Segmentation and personalized for tailored emails
  • Free stock photos and GIFs for multimedia
  • Automated email sequences for streamlined workflows

Pros & Cons



GetResponse offers a free plan for up to 500 subscribers in your list. You can purchase their Email Marketing plan for $15.6/month or Marketing Automation plan for $48.4/month. Both packages offer unlimited contacts and emails.

6. Omnisend


Omnisend is the ideal Mailchimp alternative for those running e-commerce businesses. It integrates seamlessly with Shopify, and you also get connectors for WooCommerce, Magento, WooCommerce, and other platforms.

The email marketing tool brings solid e-commerce automation, like browse abandonment and cart recovery. You can even tweak these with visual workflows. Plus, Omnisend offers unique features like the ‘wheel of fortune’ incentives for sign-ups, clickable gift boxes, and spot-on product suggestions.

Segmenting your email lists? Omnisend nails it. You can drill down and segment by specific product purchases or even by who used a discount code. That means more personalized, effective campaigns.

Key features:

  • Automation features like A/B testing and workflows to build winning campaigns
  • Segmentation based on customer behavior and other traits for better targeted emails
  • SMS marketing and push notifications for additional growth
  • Professional email templates for easy campaign setup

Pros & Cons


  • Easy to use email builder

  • Product picker tool

  • Complete integration with ecommerce platforms

  • Google and Facebook ads retargeting


Omnisend’s free plan lets you send up to 500 emails and have 250 contacts per month. You can upgrade to their Standard plan for $16/month or Pro plan for $59/month.


Constant Contact made our list of Mailchimp alternatives primarily due to its focus on user education. The platform goes beyond basic email marketing by offering webinars and courses, ensuring users get the most out of the tools provided.

Inside Constant Contact, there’s a rich array of email templates to choose from. Integration with social media platforms is seamless, enhancing the reach of your campaigns.

The platform also comes with an app that tidies up your contacts, keeping everything organized. If events are your thing, Constant Contact has tools to make promoting them straightforward, be it webinars or conferences.

For small-to-medium enterprises, Constant Contact stands out with its intuitive features. It provides list-building tools and lets you track your open and click-through rates. With such a comprehensive toolkit for email marketing, it’s clear why many choose Constant Contact over its competitors.

Key features:

  • Robust reporting features that give you insights into your campaign performance
  • Event promotion tools to create a buzz among consumers.
  • Integrated social media campaigns to expand engagement and reach
  • Customizable templates to tailor your campaigns to fit your brand’s look and feel

Pros & Cons



Constant Contact starts at $12/month for their Lite plan and goes up to $80/month for the Premium plan. All packages come with a 30-day money-back guarantee in case you’re dissatisfied.

8. ConvertKit


ConvertKit is a platform designed with bloggers, authors, and creators in mind. With its straightforward drag-and-drop interface, crafting automated emails becomes less of a chore. Depending on how recipients engage, the platform adjusts the content, ensuring relevance.

Beyond just emails, ConvertKit offers tools for building distinct landing pages. A variety of templates are available, and setting up opt-in forms to grow email lists is quite simple.

Integration is also a highlight feature of ConvertKit. It seamlessly connects with numerous CRM software options and eCommerce platforms, including WooCommerce and Shopify.

If you’re thinking of branching out from Mailchimp, ConvertKit might be the new tool you’re looking for. 

Key features:

  • Lead magnet delivery for incentivizing engagement and building trust
  • Intuitive reports with metrics for data-driven decision-making
  • Engaging forms and pop-ups to capture user details and grow your subscriber base
  • A/B testing to determine the most effective email content

Pros & Cons



ConverKit has a free plan for up to 1,000 subscribers. Creator plan starts at $9/month, and Creator Pro begins at $25/month. You can experience a free trial before making a final decision for both plans.

9. MailerLite


MailerLite stands strong as a Mailchimp alternative, especially for SMEs looking to boost their email lists. Its user-centric design comes with a vast selection of newsletter templates and top-notch customer support.

One notable offering is its ability to craft PDF brochures, enhancing marketing strategies.

The platform caters to a wider audience too. Freelancers, writers, bloggers, and even nonprofits can find tons of value in MailerLite. You can use their built-in editor, file manager, and subscription manager to monitor user actions.

For a robust online presence, there’s a landing page builder, pop-ups, and web forms. And if you need a distinct unsubscribe page, they have a builder ready for that too.

Key features:

  • Popups for generating leads and capturing visitor information
  • A/B campaign testing to refining email campaigns
  • Email segmentation that allows for precise targeting

Pros & Cons



MailerLite has a free plan that allows up to 1,000 contacts and 12,000 email messages. Growing Business plan starts at $9/month and Advanced plan starts at $18/month.

10. MooSend


Moosend offers a cost-effective solution compared to Mailchimp. Customers often highlight its budget-friendly pricing while still delivering a variety of robust features. As you dive into this email marketing platform, you’ll be greeted with an intuitive drag-and-drop email builder. No long tutorials are needed; the builder is straightforward and works. 

A key highlight of Moosend is its segmentation feature. Both free and premium users can categorize their audience into countless variations — a feature especially useful for online stores or agencies.

They can manage lists easily and optimize their sales funnels. On top of this, the visual automation builder is super-impressive and allows you to design workflows, from engagement to abandoned cart sequences, without getting tangled in tech jargon.

In terms of pricing, Moosend shines by being nearly 45% cheaper than Mailchimp. Luckily, this cost advantage doesn’t come at the expense of features.

Users can sign up, send unlimited emails, and tap into a range of functionalities without any limitations. 

Key features:

  • User-friendly signup forms to enhance lead generation
  • Landing page builder to build beautiful web pages
  • List segmentation for increasing CTR and open rate 

Pros & Cons



MooSend offers a generous 30-day free trial with 1,000 subscribers and unlimited emails. Pro plan starts at $9/month for up to 500 subscribers.

Final Verdict on Mailchimp Alternatives

Choosing the best Mailchimp alternative is essential for your business. In our selection process, we put emphasis on ease of use and robust marketing features. Email marketing tools that seamlessly integrate with your existing platforms were specifically placed on top of this list to enable smoother migration.

Based on our criteria, MailerLite and Brevo offer decent features on the free plan. But if you’re looking for advanced tools to match subscriber behaviors, ActiveCampaign and GetResponse are the go-to options.

If you want to scale your subscriber list and website traffic, check out our list of 7 OptinMonster Alternatives To Help Double Your Leads.

Or, if you want to build highly-converting email templates, read our blog on ChatGPT Email Marketing Tips: 7+ Prompt Ideas For Awesome Emails.

Tran Danh

Tran Danh

I'm Tran Danh, the author behind Smart Passive Income (SPI), a blog dedicated to online business and entrepreneurship. I started this blog in 2008, following in the footsteps of Pat Flynn, the founder. Being one of the leading business blogs globally, SPI attracts over 2 million readers each month. Through my content, I aim to assist individuals in generating passive income from various online sources. Join me on this transformative journey as we delve into the world of online business and uncover the strategies and tactics that have led to tremendous success for myself and countless others.

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