SpyFu Review: Is It the #1 Competitor Analysis Tool to Use in 2023?

Product Name: SpyFu

Offer price: 33

Currency: USD

Summary of SpyFu

SpyFu is the #1 competitor analysis tool which is also affordable for most bloggers. Here’s the most detailed review of SpyFu SEO tool along with its features, pros and cons.

Are you looking for an honest SpyFu review from a blogger’s point of view? You’re in the right place.

One of the biggest challenges for most bloggers is increasing their search traffic. That’s why we always recommend using a “solid” SEO tool which helps with all kinds of SEO tasks ranging from keyword research to backlink analysis to competitor research.

But here’s the thing: most SEO tools that offer a wide range of features cost you a lot. Most SEO tools are REALLY expensive.

If you take a look at tools like Semrush, Moz, Ahrefs etc, you’ll know how expensive they are (their basic pricing plans start at $100 per month). Here’s where an affordable SEO tool like SpyFu comes into play (the pricing starts at just $33 per month).

Here’s the detailed tutorial of SpyFu along with the pros, cons, features and many more!

SpyFu Review 2023: Here’s What All You Need to Know

spyfu review 2023

SpyFu SEO Tool Features: List Of All The Features

Before diving into the review details, let’s first have a look at some of the incredible features offered by SpyFu.

Here’s the list of SpyFu features at a glance.

  • Unlimited domain searches (every keyword a domain has bought on Adwords, every organic rank and every ad in the last 12 years, that’s a lot of data, right)
  • Unlimited keyword searches
  • Unlimited data exports (you can download as many keywords as possible)
  • Unlimited backlinks searches (along with organic keywords, paid keywords information and so on)
  • Unlimited backlink results
  • The ability to track thousands of keywords even with the basic plan
  • 12 years of organic ranking history
  • 12 years of AdWords history
  • Filter sales leads (according to your needs)
  • Get access to handy SEO reports (including Adwords reports)
  • Backlinks exports
  • Custom branded reports (not available with the basic plan)
  • And the list goes on and on

Click here to try SpyFu Today and access all their features

5 Great Reasons to Use SpyFu Tool: Few Incredible Features of SpyFu

If you are still wondering about why should you go for an affordable SEO tool like SpyFu, here are 5 biggest features that make SpyFu worth paying for.

1. Keyword research made easy

One of the primary reasons to go for a tool like SpyFu is the ability to find great keywords really quickly.

SpyFu has an easy to use interface where you can simply login to the account, go to Keyword Research tab and start entering your desired keyword terms in the search bar.

Once you enter your target terms, SpyFu immediately returns incredible keyword data which looks like this;

spyfu keyword research

As you can see above, it gives you a quick keyword overview where you can find both monthly and global searches for the keyword along with the CTR and average ranking difficulty for the keyword.

Not only that, SpyFu also gives you a list of all the related keywords to your target keyword. Just click on the “Related Keywords” tab and you’ll instantly see this;

related spyfu

As you can see above, SpyFu gives you a ton of related keywords along with a wide range of keyword metrics including;

  • Cost Per Month (this is simply a cost metric that Google estimates you would spend, on average to advertise on this keyword each month)
  • Advertisers (if any)
  • SEO difficulty score (it tells you how hard it is to rank for a certain keyword, 100 being the hardest)
  • Broad CPC (this is the average amount advertisers pay Google anytime someone clicks their own ad for this keyword)
  • Global searches (this is the average number of times each month that Google users search this exact keyword, in international searches that is worldwide)
  • Local searches (this is the average number of times each month that Google users search this exact keyword, in local searches that is country)
  • Clicks per month
  • Broad CTR (estimation of the number of clicks an ad gets vs. the total impressions the ad receives)

Above all, SpyFu keyword analysis tool also gives you in-depth information on the following metrics including;

  • Organic ranking history for your desired keywords
  • Advertiser history for the target keywords
  • Backlinks information that help you get first page rankings for your desired keywords (this is extremely useful feature especially for all kinds of bloggers who want to get top rankings on Google search results)
  • SERP analysis for the keyword (including improved or declined organic ranking positions if any)
  • AdWords advisor (this is an extremely cool feature which helps you whether it’s a smart choice to spend money for the keyword on AdWords or not) and it also shows the currently place ads for the keyword

All in all, SpyFu has a fantastic user interface to find highly profitable keywords really quickly in almost any industry. It gives you in-depth keyword data ranging from keyword metrics to SERP analysis to advertising history and so on which are enough for you to decide whether a keyword is profitable or not.

Read: The Ultimate SEO Tutorial for Beginners In 2023 (Step By Step Easy Guide)

2. #1 Competitor analysis tool

SpyFu is mostly known as the #1 competitor analysis tool. It gives you a plethora of information about your competitors including their top ranking keywords, backlink sources, ads if any and what not?

Here’s how to use SpyFu for competitor analysis. Once you’re on the SpyFu dashboard, click on Overview (which shows you domain overview) and enter any of your competitors website in the search box.

Here’s how the domain overview looks like;

spyfu domain overview

As you can see, we entered an example domain of Backlinko.com in Domain Overview of SpyFu and it instantly shows us a ton of useful competitor analysis data including;

  • Organic search (including organic keywords along with their estimated monthly clicks per month)
  • Inbound clicks from Google (including organic and paid)
  • Paid search (PPC ad information along with the keyword details, clicks and so on if any)
  • It also gives you a list of keywords that their top competitors are also ranking for
  • It also shows you the top competitors for the domain (including paid competitors if any)
  • Competitor shared keywords
  • Top keywords of the domain
  • Organic ranking history
  • Inbound backlinks data (extremely useful if you are looking for link building opportunities)

The best part is that, you can easily export all the above data into a PDF and share it with anyone.

When you click on the Organic keywords, SpyFu gives you a list of all the keywords that your competitor is ranking on Google.

Here’s how the data looks like;

backlinko data

As you can see above, you’ll see a ton of golden keyword information including;

  • Most valuable keywords list
  • Change in their keyword positions (if any, including improved and declined keyword ranking changes)
  • Cost per click value
  • Ranking difficulty for the keyword
  • Monthly searches
  • Estimated clicks per month (along with their value)

Whether you know it or not, one of the fastest ways to build a profitable blog or online business is to spy on your competitors. Why? By analysing your competitors, not only you’ll know their strengths and weaknesses but you can also find out what works well.

Read: 13 Common SEO Mistakes to Avoid As A Blogger In 2023

Here’s where a tool like SpyFu comes into play as its domain overview can be your saviour when it comes to carefully analysing any website or domain in the world. It helps you easily find a ton of information of your competitor websites including;

  • Their most profitable keywords (including their contents and top pages)
  • Estimated monthly traffic (along with the traffic value)
  • PPC ads information (and the budget they are spending at an average every month)
  • Backlinks information of your competitors
  • And so on

3. Easily discover high quality link building opportunities

Backlinks move your search rankings. Backlinks are considered as “positive votes” by Google.

In fact, out of 200 ranking factors, backlinks are the #1 determining ranking factor by Google. So if you really want to get ahead in SEO and bring more search traffic to your sites, you should be building quality backlinks.

Link building is not easy. Especially if you’re new to blogging or SEO. You must have access to proper SEO tools so you can fast track your link building success.

Here’s where SpyFu Backlink Builder comes into handy which helps you easily discover thousands of link building opportunities in almost any industry.

When you enter your competitors domain or a keyword of your choice in SpyFu Backlink Builder, it shows you data like this;

backlink data spyfu

We’ve entered a competitor in the backlink tool from SpyFu and it instantly given us their backlink sources (we can sort them however we want, such as showing high Domain Strength results first, as shown above).

You can also enter any of your favorite keyword terms (we entered SEO in the above example) to find relevant links that belong to that particular keyword so you’ll be saving a ton of time in finding the right sites to find link building opportunities.

Here are some of the backlink metrics you can find on SpyFu Backlink Builder.

  • Domain monthly organic clicks (helps you see how much traffic they got this past month to all of its pages from unpaid search results)
  • Page monthly organic clicks (there are counted only for the specific URL shown here as the backlink)
  • Domain strength (how powerful and authoritative a domain is, getting a link from high domain strength can boost your search rankings quickly)
  • Ranked keywords (shows the number of keywords that the specific page ranks for on its own)
  • Outbound Links (the number of different pages that this specific page links to)

Backlink outreach from SpyFu

Another incredible thing about using SpyFu Backlink Builder is that it also gives you a stunning feature called “Backlink Outreach”.

It allows you to research prospects for link building and helps you reach out to them to increase your odds of building high quality links to your site. To put it simply, it helps you from research to outreach.

That means, you can use it to find the best link building opportunities and also helps you with bloggers data including emails, phone numbers, social media profiles for the people behind that site. How incredible is it?

So if you’re someone who is looking to implement blogger outreach strategy to build high quality links, this tool comes into handy. Generally, blogger outreach involves in a lot of tedious tasks including;

  • Making a list of relevant bloggers (along with their sites)
  • Finding link building opportunities (you simply can’t go out and cold email them for links as it won’t work at all)
  • Finding their contact information (such as email, social media profiles, phone numbers and so on)

All the above tasks can be simplified with SpyFu backlink outreach tool. So what are you still waiting for?

Click here to try SpyFu Today

4. Get excellent results with PPC

Increasing your website’s search traffic is not easy especially when you’re starting a new website or an online business (or an eCommerce store). That’s why so many people and businesses go for paid advertising options on Google.

These are called AdWords ads (also known as PPC advertising) where you will be spending money on showing ads on Google to get results such as driving traffic, leads and sales to your websites.

PPC is great but you need to implement the RIGHT strategies such as using the “converting keywords” to be able to get incredible returns on your investment made on PPC ads. Otherwise, you’ll be simply wasting money on PPC ads.

The best part about using SpyFu is that, you can get better results faster with PPC as you can easily learn from the ads your competitors have been testing for years. That means, you can easily find and analyse only those keywords which are driving great results to your competitors.

Here are few benefits of using SpyFu PPC keyword research.

  • You can easily find and analyse any site’s (including your competitor’s websites) paid keywords and ad spend history
  • You can also discover your competitor’s keyword weaknesses and wins (so you can easily filter out the bad keywords from your PPC campaigns)
  • You can discover things like ad copies along with the keyword groups
  • And the list goes on

Here’s how to use it. Go to PPC keyword research tool in SpyFu and enter any domain of your competitors to see their PPC ad strategies.

Here’s how it looks like;

moz data

As you can see above, you can easily find out a ton of things like;

  • Paid keywords (total number of unique paid keywords we have seen for this domain)
  • Estimated monthly PPC clicks (number of clicks this domain gets from all of its paid keywords, calculated off of its average ad position for each individual keyword for that month)
  • Estimated monthly PPC budget (an estimate of what the domain spent in AdWords during the most recent month)

Not only that, when you click on their “Paid Keywords” section, SpyFu returns you a list of all the PPC keywords that your competitors are using on Google AdWords to get more traffic and leads to their sites. It also shows you other information like;

  • Top paid competitors for your target domain
  • Most profitable paid keywords
  • AdWords history
  • Top Adwords buy recommendations and so on

Read: Link Building Strategy for Niche Sites: The Ultimate Guide

5. List builder, rank tracking, SEO reports and so on

SpyFu gives you a feature called “List Builder” where you can find domain top lists, keyword top lists, leads information and so on.

In domain top lists section, you can find information like;

  • Domains that spend most on AdWords
  • Domains with the most organic traffic
  • Companies that provide you information like email, social media details and so on

In keywords top lists section, you can find a ton of useful information like;

  • Keywords with highest CPC
  • Keywords with most clicks
  • Expensive keywords list
  • Expensive keywords list in various industries (such as real estate, credit cards, fitness and so on)

Not only that, SpyFu also offers you “Rank Tracking” feature which helps you easily track your keyword rankings in Google search.

To be able to track your keyword rankings, you just need to create a new project (and include your website URL), start adding keywords and you’re pretty much done. When you add keywords to a project, SpyFu reports you back every week with your domain’s keyword positions on Google and Bing (both for organic and PPC keyword listings).

You can also easily organize all your keywords with your own group names and labels or you can simply get started with SpyFu keyword suggestions.

SEO reports from SpyFu provides you incredible insights on how you can increase your organic traffic and also provides you various things like;

  • Number of keywords in top search results
  • Number of unique pages that are ranking organically
  • Top organic clicks per month
  • Value of organic clicks per month
  • Biggest gains
  • Most valuable keywords
  • Newly ranked organic pages and so on

See your competitors analytics data

Do you want to see and analyse your competitors analytics data? SpyFu helps you with that. Go to Domain Overview and find “Their Analytics Data” to see their sales and how they get them, all in real time.

Here’s how it works.

Just enter any of your competitors website’s URL in “Their Analytics Data”, SpyFu will give you access to their data and share all the data directly with you.

You can simply check, analyse your competitors data including their sales in real time. It’s as simple as that. Here are few things you can find out using this tool.

  • Find out which strategies your competitors are using to get visitors to their site (including their paid FB ad strategies)
  • Analyse the results of their A/B tests
  • See their sales (how much money they make and which products sell the most along with conversion metrics of your competitor’s funnel)

Pros And Cons of SpyFu

Let’s now talk about some of the pros and cons of using SpyFu.

Pros of SpyFu:

Here are some of the biggest benefits of using SpyFu in 2023 and beyond.

  • Affordable pricing (one of the biggest reasons to choose SpyFu over other SEO tools like Moz, Semrush, Ahrefs etc is its pricing as SpyFu pricing plans start at $33 per month whereas most SEO tools pricing start at $120)
  • One of the most incredible competitor analysis tools (Search for a competitor, download their PPC keywords along with their organic keywords really quickly)
  • Offers you on page technical audit to find and fix your content related issues to increase your organic rankings
  • You can find a ton of highly profitable keywords with low competition no matter what niche you are in
  • It has one of the biggest databases as SpyFu is currently indexing over 7 billion results across 90 million domains
  • Offers you 30 days no questions asked money back guarantee (so you can try any of their plans without thinking twice)

Cons of SpyFu:

Here are few cons that we’ve noticed so far in SpyFu.

  • Mobile ranking is missing in SpyFu where as Semrush offers mobile ranking at $199.95 plan
  • The estimates of keywords or backlinks could be more accurate

Read: SpyFu vs Semrush: Which is Better for Competitor Research?

SpyFu Pricing Plans: How Much Does It Cost?

So how much does SpyFu cost? SpyFu offers you two options;

  • Monthly plans
  • Yearly plans (where you can save more)

Let’s first quickly talk about the pricing plans offered by SpyFu.

  1. Basic plan
  2. Professional plan
  3. Team plan

Let’s talk about each one of the above mentioned SpyFu plans briefly.

1. Basic plan: This is the starter plan from SpyFu which is great for beginners and the yearly subscription plan costs you just $33 per month (whereas the monthly pricing plans cost you $39 per month). It means, you’ll be saving $6 flat every month if you’re going with their yearly plans and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 10k top lists results

2. Professional plan: This is the most recommended plan from SpyFu which is great for growing bloggers and SEOs and the yearly subscription plan costs you just $58 per month (whereas the monthly pricing plans cost you $78 per month). It means, you’ll be saving $20 flat each month if you’re going with their yearly plans and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 50k top lists results
  • 10k API rows returned
  • Custom branded reporting

3. Team plan: This is the advanced plan from SpyFu which is great for agencies and teams and the yearly subscription plan costs you $199 per month (whereas the monthly pricing plans cost you $299 per month). It means, you’ll be saving $100 flat each month if you’re going with their yearly plans and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 75k top lists results
  • 10k API rows returned
  • Custom branded reporting
  • 5 user logins

So what are you still waiting for? Choose any plan which suits your budget and SEO needs and use the following link to get started.

Click here to try SpyFu today

SpyFu Alternatives: Are There Any?

Yes, there are currently 2 better alternatives to SpyFu which are;

  1. Semrush
  2. Serpstat

Let’s talk about both the above SpyFu alternatives so you can understand more about them in a better way.

1. Semrush: Semrush is one of the widely used SEO tools (used by more than 3 million people worldwide) and it’s also the same SEO tool that we’ve been using at Bloggers Passion for more than 3 years now.

If you’re looking for an ultimate SEO toolkit and a better alternative to SpyFu, Semrush is definitely one of the top contenders out there which gives you access to a ton of features like competitor analysis, keyword research, site audits and what not?

Here’s a list of features that Semrush offers;

  • Site positioning
  • Content creation ideas
  • Domain comparison
  • Competitive analysis
  • Keyword research
  • Site audits
  • Keyword rank tracking
  • Backlink analysis
  • PLA (Product Listing Ads)
  • Advertising analysis tools
  • And so on

Click here to try Semrush 14 days FREE trial worth $129.95

Quick note: We also have written a detailed guide on SpyFu vs Semrush where you can find a ton of details including the comparison in their features, pricing and so on.

Browse More:

2. Serpstat: If you’re looking for an alternative to SpyFu that is affordable, Serpstat should be great choice for you as Serpstat pricing plans start at just $19 per month and you’ll get a ton of features like in-depth URL analysis, keyword research, competitor analysis, on page SEO audits and so on.

Although the basic plans from Serpstat has few limits on keyword usage or URL analysis but it’s definitely one of the cheapest SpyFu alternatives you can give a try in 2023.

Here’s a list of features that Serpstat offers;

  • Competitor research
  • Rank tracking
  • Market intelligence
  • On-page audit
  • Keyword research
  • Search analytics
  • Advertising analysis
  • Content marketing ideation
  • And the list goes on

Click here to try Serpstat 7 days FREE trial

If you’re curious to know more about it, you can read our detailed Serpstat review to know more about their pricing plans, features and so on.

Read: Serpstat Coupon Code + 7 Days Free Trial

Browse More SEO Tutorials:

FAQs About SpyFu Tool

Here’s a list of few important questions around SpyFu review 2023 you need to know for better understanding.

Why should I use SpyFu SEO tool?

The #1 reason to consider SpyFu is it’s an extensive SEO toolkit which comes at an affordable price as the pricing starts at just $33 per month and gives you a complete SEO tools package to improve your search traffic and sales.

What are the benefits of using SpyFu tool?

Here are some of the benefits of using SpyFu SEO tool.

→ Perform in-depth keyword research
→ Discover backlink opportunities
→ Spy on your competitor websites
→ Track your keyword rankings
→ On page site audits
→ Learn PPC ad strategies of your competitors
→ Blogger outreach made easy
→ Unlimited data including keywords, backlinks, tracking etc
→ And the list goes on

Are there any other alternatives to SpyFu?

Yes there are many SpyFu competitors out there (but most of them are expensive, which means, they cost you more than SpyFu) and the list includes;

→ Semrush
→ Ahrefs
→ Moz tools
→ Serpstat

What if I’m not happy with SpyFu? Is there any refund policy?

Yes, of course, SpyFu provides a 30 days money back guarantee which means, if you’re not satisfied with SpyFu tool or features, you can cancel your account and ask for a full refund within 30 days after signing up.

Are there any SpyFu monthly pricing plans available?

Yes, SpyFu offers monthly pricing plans along with year plans (with yearly plans, you’ll be saving more). Here are the SpyFu monthly pricing options.

→ Basic (monthly plan costs you $39 per month)
→ Professional (monthly plan costs you $78 per month)
→ Team (monthly plan costs you $299 per month)

Click here to start using SpyFu from today

Read: Semrush Review: Is It the Only SEO Tool You Will Need in 2023?
Read: SEO PowerSuite Review 2023: Is It The Most Amazing SEO Tool?
Read: Surfer SEO Review 2023: Is It the Best Tool to Get Top Rankings on Google?

Final Thoughts

SpyFu is the #1 competitor analysis tool used by many people worldwide and it’s also the most affordable SEO toolkit out there.

If you’re looking for a robust yet affordable tool to perform everything from competitor research to keyword analysis to backlink analysis, SpyFu is definitely a great choice for all your SEO needs.

So what are your thoughts about SpyFu tool? Do you’ve any questions? Share your thoughts in the comments below.

Jos Tran
Show full profile

Jos Tran

I'm Jos Tran, the author behind Smart Passive Income (SPI), a blog dedicated to online business and entrepreneurship. I started this blog in 2008, following in the footsteps of Pat Flynn, the founder. Being one of the leading business blogs globally, SPI attracts over 2 million readers each month. Through my content, I aim to assist individuals in generating passive income from various online sources. Join me on this transformative journey as we delve into the world of online business and uncover the strategies and tactics that have led to tremendous success for myself and countless others.

We will be happy to hear your thoughts

Leave a reply

Smart Passive Income